Yunnan may be home to some of China's most spectacular scenery, unparalleled biodiversity and a variety of ethnic minority cultures, but this past National Day holiday it was the least popular travel destination in southwest China.
According to a Dushi Shibao report, Yunnan reported 5.6 million visitors from October 1 through 7, roughly one-fourth of the 21.3 million tourists that passed through Sichuan during the same period. Yunnan was also well behind Chongqing (12.8 million), Guizhou (11.4 million) and Guangxi (8.4 million).
In terms of money spent by travelers around southwest China during the holiday, Yunnan was also dead last, only taking 2.5 billion (US$375 million), with Sichuan (9.1 billion yuan) again in the top spot, followed by Guizhou (4.3 billion yuan), Chongqing (3.7 billion yuan) and Guangxi (3.2 billion yuan).
As for individual cities, Kunming was visited by 1.3 million tourists during the week, much fewer than the 5.6 million that visited Chengdu, but more than the 850,000 that traveled to Guilin.
Why, with its wealth of top travel destinations, is Yunnan so far behind Sichuan in its ability to attract tourists? Duan Qingyuan (段庆元), director of the Kunming Travel Agency Industry Association, said that in recent years, the Sichuan government has adopted a cohesive strategy for developing its tourism industry, which has produced positive results.
Duan said that Yunnan in recent years has taken a hands-off approach to managing its tourism industry, which has resulted in poor operation, ineffective promotion, wasted resources and a general mess.
The Dushi Shibao report said that Yunnan is presently trying to learn from Sichuan.© Copyright 2005-2022 GoKunming.com all rights reserved. This material may not be republished, rewritten or redistributed without permission.