Yunnan is increasingly reaching out to its international neighbors in all manner of ways. In the recent past, such involvement has largely taken the form of investment and development assistance packages. However, Yunnan Daily Press Group (YDPG) has taken a different soft-power approach — media exchanges between it and some of the largest print outlets in South and Southeast Asia.

Beginning December 15, YDPG began its newest publishing partnership with The Nation, an English-language newspaper and media conglomerate based in Bangkok. As part of the agreement, YNPG will publish an insert in The Nation entitled China: Yunnan on a weekly basis for the entirety of 2016.

The collaborative effort looks to capitalize on increasing business, education and tourism ties between Thailand and Yunnan. The newspaper supplement will reportedly focus on development, lifestyle and environmental trends occurring in Yunnan that are of "interest to the Thai people".

Speaking at an event recognizing the agreement, Tian