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Video: Romance in Kunming's Yunfang and M60

By in Features on

On the evening of December 4th, 2020, a new promotional video for Yunfang Group, planned, filmed, and produced by CloudBridge, was officially released. The short film demonstrates the integration of culture, shopping, dining and entertainment in the Yunfang Cultural and Creative Park and M60 Creative Park – two of Kunming's popular areas among the younger audience.

The video release party themed "Anticipating the future · Yunfang and you" was hosted by Chen Lan, Assistant Manager of the Cultural and Creative Business Department of Yunfang Group with speeches by the company's president and the CloudBridge team. The event was also attended by representatives of famous cultural institutions such as Kunming Cultural and Creative Association, Jinding Science and Technology Park, Yunnan University Culture Development Research Institute, Yunnan Oil Painting Association, Yunnan University of Finance and Economics Tourism College, Chinese Musicians Association Erhu Society and many others.

The short film revolves around two people who work in the Yunfang Cultural and Creative Park and cross roads on several occasions. They meet at a coffee shop, in the Yunfang Museum and in a few other locations. After a night of drinks with his friends, the male protagonist falls asleep and dreams of their love story unfolding, only to wake up and discover it didn't actually happen. Going to work that morning they meet again, but how the story develops beyond that is left to the viewer's imagination.

This new video is a condensed account of the life, work, dreams and lifestyle of young people in Kunming. Through the combination of "Yunfang Reality" and "Yunfang Dreamland", It represents how one can experience music, art, culture, technology, love, and nightlife in Yunfang and M60.

About CloudBridge

CloudBridge – Media by Design is the company behind GoKunming and responsible for Yunfang's brand new promotional video. Apart from running the GoKunming and Destination Lijiang websites, CloudBridge also offers video production, branding, graphic design and international marketing services.

In 2019, CloudBridge worked with the Yunnan Provincial Department of Culture and Tourism to produce "Yunnan – The China You Never Knew", a a 12-episode series of videos promoting tourism in western Yunnan. The entire travel show can be viewed on our "Destination China" YouTube channel, and on our official Facebook page.

CloudBridge also filmed and produced "Invest in Yunnan – China's Diverse Gateway Province" for the Yunnan Provincial Department of Commerce. The video highlights foreign business investment opportunities in Yunnan through success stories of international enterprises and entrepreneurs that have successfully grown their businesses in the province.

CloudBridge has filmed many other small and larger productions throughout the last 5 years, including promotional videos for The Stone Forest, Lijiang and other places around the province. In 2018, we shot a documentary on Sani embroidery traditions called "Living Threads — Revitalizing indigenous embroidery in rural China", and we've helped local businesses such as Igor - French Bakery & Coffee Shop and Revolucion Cocktail with small video productions to introduce them to the GoKunming audience.

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In the words of my wife "太无聊了,我看不下去"

I like how the cover image is New York and not Kunming

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