Yes, the event goes on for a few days... but my favorite would be the frenzy midnight countdown and erratic race to be the first 500 or 5,000 to finalize payments for a particular store. Unfortunately, the rewards were much more generous in the past. And bots are so fast at making per-programmed transactions. They're totally cheating! lol Those are mainly resellers and you may find their products on the Xianyu (闲鱼二手网flea market), alongside regular second-hand sellers:

2.taobao.com

(it's directly linked to your taobao/tmall/alipay account, albeit a separate app)

Savvy shoppers always walk into shops, try out and compare products. They won't purchase but would copy down the product number, and search for it online for a better price. I know, it's unfair for the b&m middle man.

Which is why on Tmall there are the "官方" or the original companies that have online presence. Like Costco, GAP, Nike, perhaps Boskey, and most global retail name brands you can think of.

They will most likely hold once a year massive sales events on aforementioned 11/11. Tmall will also contribute to the discounts with “红包” which users will have to "抢" snatch up in days leading up. They could be in the form of presale deposits as inventory and logistics get hectic around that time. "快递" deliveries may get pushed back.

You should call Jeff Bezos and ask him why he's the world's richest man.

While you're at it, perhaps call Jack Ma and ask why he's the second wealthiest in China, behind the other online magnate Pony Ma of Tencent.

Pony once said his greatest mistake in life was not investing in Jack's Alibaba at the onset.

@Ashley

If you land a worthy man, please return and share with us your success story! Whether Jiayuan, your other apps, places per above recommendations, or "Toastmaster division champ" (lol) that did the job. Cheers!