I agree with Tom69 that it does sound like discrimination if a company treats you differently from its other customers for whatever reason. If like him, you don't like the way a company treats you by all means choose another company to do business with.
Last time I checked there were a myriad of airlines in China and it's not necessary to fly in China at all, if you don't want to. There are an increasing number of bullet trains, or you could catch normal trains or buses or even drive if you have a Chinese license, totally up to you.
If flying internationally to or from China, simply fly with an international carrier. I've never flown to China on a Chinese airline, simply because I know their service stinks when compared to their international competitors. Even a close Chinese friend of mine only ever flies THAI to Bangkok, never China Eastern since their service sucks, so go figure.
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