@herenow,
By "people" do you mean one? Other than that one comment by one user in five pages worth of post, I really don't see this sentiment expressed by anyone else.
The issue isn't so much about making money, for me at least. All entities need revenue to offset expenses, any fifth-grader who has handled money can tell you that. And I do not believe there was any complaining about GoKunming making money or the amount of ads served up until that one comment you referenced, so this is really just a straw-man argument. The issue for me is the expectations and attitudes the moderators have of their users and vice versa.
In a traditional business model, the enterprise provides a product / service that the consumer wants and a transaction takes place, neither party owes the other anything beyond the exchange.
In a non-profit relationship, the enterprise and the consumer share a common vision and they work together to realize that vision. The enterprise operate on motives of principle rather than profit, the consumer helps lower the cost of operation and boost the revenue of the enterprise by making donations (money and material), providing free labor, overpaying for products/services that they could otherwise get cheaper elsewhere, etc. The relationship ends when there they no longer share a common cause.
And there is the advertising/social media model where the consumers of a free service becomes the product the enterprise sells to their customers, this is where GoKunming falls under. We, the users of GoKunming, are the cows of a dairy farm and I am quite content with that. The problem I have is when moderators try to pretend it is anything but.
To put the comment into context, I do not believe when he said "simple, free bulletin board" he meant GoKunming should not make money, after all, GoKunming is still free, there are no paid sections....at least not yet. Rather, I take it to mean that there is an over emphasis on making money to the detriment of providing a quality product that users are willing to consume, thus affecting the bottom line. If the objective is to milk the cow, taking the attitude that the cows are eating more hay than they are giving milk won't help. Similarly, you are not helping yourself if you feel the feed has become too expensive and from now on you will feed the cows leaves instead because leaves are cheap.
Again, I say all of this not as a critic of the moderators in general, only of the moderation of GoKunming. I do not have the whole picture of the entire business enterprise, only the Gokunming part of it. Given the context of the big picture, this could very well be the best possible way of managing the website and the proper business decision.