JiaHua and Just Hot are actually owned by the same company (I've often wondered if the identical initials are deliberate). Just Hot is designed to appeal to those who prefer higher quality and are prepared to pay for it.

Interesting. I thought they weren't related at all going by decor and items they sell.

Smart business strategy. They've got shops that appeal to different markets and sell to both.

AlPage, I wish you good luck!

Don't down-price. Provide a high quality and don't bake on the cheap. Don't worry about the competition. Stick to your guns and you can make it. If you provide all natural ingredients your customers will pay!